Online Evangelism
Best Practices for Digital Gospel Reach
The Digital Mission Field
More people are online than have ever walked into a church. YouTube, Instagram, TikTok, Facebook, podcasting, and blogging are the modern-day Areopagus — public squares where the gospel can reach millions. This guide provides platform-specific strategies for each major platform, content creation workflows, and digital discipleship follow-up systems.
Content That Connects
The guide includes content calendar templates, posting schedules, engagement strategies, and how to grow an audience without compromising the message. It also addresses the unique challenges of online ministry: trolls, burnout, measuring impact beyond vanity metrics, and maintaining spiritual health while being publicly visible.
Digital Discipleship
Getting someone to watch a video is not the same as discipling them. This section covers online follow-up systems, building community through DMs and small groups, transitioning digital contacts to local church involvement, and creating a sustainable digital ministry infrastructure.